www.nytimes.com
by Allison Arieff
August 31st, 2012
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| A model of "Facebook East," which, says the company's director of real estate, will "not be a monument, and Frank [Gehry] knows that." |
I selected this article because of the title. The title "Facebook Plays It Safe" is compelling and almost contradictory. You wouldn't think that a company as large and innovative as Facebook would be playing anything safe; they'd want to take a few risks that would pay off big.
So I read the article. Facebook is expanding their headquarters in Menlo Park, California. The architect is
Frank Gehry. Twenty years ago, choosing Gehry to design the building might have been "game changing." Today, that's exactly what Facebook wants. They are transitioning from a "rogue start-up to [an] establishment." Though it is curious that Facebook would be choosing such an "established icon" to design their new building.
The article continues on to talk about the city-like atmosphere of many larger businesses. Such as
Google and
Apple, Facebook also has an on-campus gym, doctor's office, "play" areas, and places to eat. However, Facebook's new building has little to no actual offices. This new "warehouse" is just that, a large open space that is rather "uninventive", and seems to promote
groupthink.
I thought this article was pretty interesting. It's kind of fascinating how much thought goes into the design and layout of these large super-companies. These companies are like small (or not so small) towns. There are so many people, and it seems like it would be really cool to work at one of these places. I'm always interested to find out more about the "lifestyles" of large corporations, so if you have any good articles on the subject matter, let me know in the comments.